Imagine going to visit someone, just to be met by a frowning face when they open the door. If that did not cool down the expectations of a cozy little get-together, then imagine that their kids start calling you names or even spitting at you, without their parents taking any action. Finally, when you think [...]

If you want people to get your point, you will have to get to it yourself. It does not matter if you are doing a print ad, a description for a website or talking to an employee or a crowd. If you are not able to put headlines into minds and hearts, you are just [...]

CNA NewsNote December 9, 2011 These days it’s all about sales. As the end of year approaches, businesses rush to improve their sales numbers for the finishing line. Most retailers are cornered by the economy as it is, and the flock mentality rears its ugly head in similar sales tactics and offers, and increasingly desperate [...]

CNA NewsNote December 2, 2011 As the saying goes, you can get smarter or work harder. And even in times when doing both is actually needed, you still have to catch up with current trends and keep your know-how and skills up to date. How can you do that? Expensive seminars in exotic countries are [...]

Make the first visit the first reason to return CNA NewsNote November 25, 2011 When you build a website, installation or other experience space, you know that everything up to the point where your first customer enters, are preparations for creating a returning or referring visitor. Perhaps this approach should be universal to any aspect [...]

Why risk not managing your risks? CNA NewsNote November 18, 2011 Many innovations are sadly, but understandable never brought any further than the concept stage. Even though everybody involved agrees it can be done. It’s new. Exciting. Cutting edge. But like many inventions, it could also become bleeding edge due to errors in the final [...]