CNA NewsNote December 9, 2011

These days it’s all about sales. As the end of year approaches, businesses rush to improve their sales numbers for the finishing line. Most retailers are cornered by the economy as it is, and the flock mentality rears its ugly head in similar sales tactics and offers, and increasingly desperate gimmicks are presented for getting the coins out of people’s pockets for Christmas. Thus, an old truth is recognized once again.

Customer loyalty is not about price. And when everybody lowers their prices, it will be increasingly difficult to get the attention and to close the sales. Not to mention the irreparable damage of lowering the value of your offerings. Many are digging a hole of low prices right now, a hole that it will be hard to find an easy way up from. Stop doing the digging and start doing what is right for your business on both the short-term and the long-term scale.

At CNA we are presented with the need of re-focusing the sales effort without turning to quick and quirky sales gimmicks. Not having the luxury of time, a long, strategic development phase is not an option either. Instead, we now provide a low-cost and fast approach to re-focusing and tracking sales efforts and results. We do this by applying methods as well as a toolbox of existing standard online tools. In just a few weeks, you could be up and running, with a re-focused sales team applying tools and methods put together to make you break on a small investment fast. Because that is what most needs right now.

If you want to know more, send an email in all confidentiality to Klaus Sommer Paulsen ksp@cnagency.dk stating:

• What your current business goals and challenges are.
• What your time span for reaching them is.
• What kind of team will be dedicated to the sales effort.
• What your fixed or expected sales budget is.

Within a business week we will tell you if and how CNA can help you achieve your goals. Even if we can’t are not the right team for you, we may be able tell you who among our partners you should talk to instead.

Please remember, we are not telling you this is an easy way out. Achieving your goals will take hard work and endurance. But by our approach you can still avoid many a wasted effort and speed up things. Get in touch today, and you could be up and running for a better sales result within 2-3 weeks.

Have a good Friday and a great weekend.

Klaus Sommer Paulsen
CNA Creative Director