CNA works from the principle that the way we experience a product, destination, attraction – any sort of brand - begins before the actual experience and lingers in people’s minds after that. Before people go somewhere, the influence, anticipation and preparation will build up to them actually going. After the experience, remembering, recalling and telling about the experience is what turns it into a long lasting memory. Just think about some situations, and how much time and energy is spend before and after in comparison to the actual experience: Holidays. Sightseeing. Events. Shopping. We all live in a society where we prepare for, collect and share memories. And the memory is build from the point where people’s gets interested.
The before, during and after the experience is getting blurred, as digital media lets people share their opinion on the fly, and social media is an integrated way of planning and helping to plan what to do, see and buy. At CNA, a holistic perspective across time puts the effort into this perspective. Are people attracted? What is the core attraction? What is people’s opinion about the attraction? This perspective is applied to every CNA project to create both motivation, loyalty and even ambassadors with interdisciplinary concepts, and to realize where we are in the big circle of the experience relationship with customers, users and visitors. The core itself may be great, but the minutes, hours or days of it does not stand alone in people’s minds, so neither does it at CNA.