If you want people to get your point, you will have to get to it yourself. It does not matter if you are doing a print ad, a description for a website or talking to an employee or a crowd. If you are not able to put headlines into minds and hearts, you are just another part of the “communichaos” that we are all surrounded by.
Think about it, what headline will you put on the next thing you communicate?
Here’s the thing, though. Professionals representing communication and advertising agencies are not always taking the medication that clients are offered for getting their message out. In our latest CNA Blog, Network Director Paul Squirrell from thenetworkone looks at agency websites with a few annoyances to mention. Even if you are not an agency man or woman, these are points worth getting for anyone.
Have a good read and a great weekend,
Klaus Sommer Paulsen
CNA Creative Director